Spokesperson of the Week: Tom Brady

In honor of the Superbowl, Tom Brady is our Scent Spokesperson of the Week.

Brady, quarterback for the New England Patriots, signed on to be the new official Stetson spokesperson in print and TV campaigns beginning in September 2007. Over the 2 and a half years of his contract, Brady appeared on Stetson colognes including Stetson Black, Stetson Fresh, Stetson Rich Suede and All American Stetson.

According to a Coty press release “Brady was chosen because he has broader appeal beyond the Western roots of the brand,” he says, “and will appeal to men of all cultural origins in the U.S., while conforming to the values of ruggedness, masculinity and strength that the Stetson brand personifies.”

Actor Matthew McConaughey was the previous spokesperson for Stetson, which launched in 1983.

Spokesperson of the Week: Fabio


Before he was the spokesmodel for “I Can’t Believe It’s Not Butter” margarine, Italian model / actor Fabio Lanzoni was the inspiration and face behind Mediterraneum pour homme cologne by Versace (distributed by Proteo).  In 1993 & 1994 Fabio, Cosmopolitan magazine’s Sexiest Man in the World” at that time, made appearances at malls nationwide to promote the fragrance and raise money for cancer charities as the national spokesperson for the American Cancer Society.

This week, we wish Fabio happy birthday as we make him our celebrity scent Spokesperson of the Week.

Spokesperson(s) of the Week: Hathaway/Franco

Anne Hathaway and James Franco have careers that are oddly similar. They both had their breakthrough roles on short-lived TV series in the 1999-2000 season (Get Real and Freaks and Geeks, respectively). Both established their box office appeal in family-friendly fare (The Princess Diaries and Spiderman, respectively). Both earned Oscar nomination for performances in small indie films (Rachel Getting Marries and 127 Hours, respectively). And both are co-hosting the Oscars this year.

Another similarity: both became scent spokesmodels in 2008.

Anne Hathaway became the spokesmodel for Lancome’s Magnifique.

And James Franco became the face of Gucci by Gucci Pour Homme.

Bus stop in NYC, 2008

Last year, Franco also became the spokesmodel for Gucci’s followup flanker Gucci by Gucci Sport Pour Homme.


Spokesperson of the Week: Alyssa Milano

It was just announced today that Alyssa Milano is expecting her first child. That’s a good enough reason to make her our first “Scent Spokesperson of the Week.”

In 1999 Milano became the face of Candie’s new fragrances for men & women. She appeared in a commercial and two different ads — all pretty racy for the time and the target audience. The “Anywhere You Dare” campaign was rejected by such stations as WB and FOX as well as magazines including magazines Seventeen and Teen People.  Their loss.

In 1983 at age 10, she landed her breakthrough role on the new sitcom “Who’s the Boss?” (1984) as Tony Danza’s saccharine sweet daughter, “Samantha Micelli”. In the 80’she also had a best-selling exercise video called Teen Steam and she released five albums that each sold over one million copies in Japan. In 1997  she joined the cast of Melrose Place for 2 seasons before leaving to star in the TV series Charmed, which ran for 8 seasons.