In the 1980’s they were called “imposters.” In the 90’s they became “impressions.” In reality, they are simply “fakes.” I like to call fake celebrity imposters “impersonators.”
One of my all time favorites is Scalewing, an impression of Mariah Carey‘s debut fragrance M. If you know Mariah, you know that she loves butterflies. Butterflies belong to the order Lepidoptera which means “scale-wing” in Latin. Hence the name of the imposter fragrance. My favorite part of this imposter is its blatant rip off of the background imagery (along with the M bottle) on the sleeve as well as using the actual butterfly on the box. Of course, the bottles are extremely similar as well.
Compare and contrast for yourself: