In Stores: Taylor Swift Wonderstruck

Justin Beiber and Beyonce step aside! Wonderstruck, the first fragrance from crossover country/pop singer Taylor Swift,  is now in stores and it has “hit” written all over it. Launched by Elizabeth Arden, the perfume is created by Olivier Gillotin of Givaudan.

Wonderstruck is named after a lyric from Swift’s song “Enchanted”: “I’m wonderstruck, blushing all the way home.” Says Swift, “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.”

The ad campaign features Swift walking though a forest filled with crystal chandeliers and Swift wearing a $7500 gown made by Project Runway winner Christian Siriano.

The fragrance composition features top notes of apple blossom, raspberry, dewberry, green tea, and freesia; middle notes of  vanilla, white hibiscus and honeysuckle; and base notes of sandalwood, golden amber, musk, and peach.

Swift fans will be clamoring for one of the many gifts-with-purchase currently available: a quilt-like hobo bag, a keepsake box and an air freshener.

Leave a Reply

Your email address will not be published. Required fields are marked *