Spokesperson of the Week: Tom Brady

In honor of the Superbowl, Tom Brady is our Scent Spokesperson of the Week.

Brady, quarterback for the New England Patriots, signed on to be the new official Stetson spokesperson in print and TV campaigns beginning in September 2007. Over the 2 and a half years of his contract, Brady appeared on Stetson colognes including Stetson Black, Stetson Fresh, Stetson Rich Suede and All American Stetson.

According to a Coty press release “Brady was chosen because he has broader appeal beyond the Western roots of the brand,” he says, “and will appeal to men of all cultural origins in the U.S., while conforming to the values of ruggedness, masculinity and strength that the Stetson brand personifies.”


Actor Matthew McConaughey was the previous spokesperson for Stetson, which launched in 1983.

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